Project Details

PECO Connect2Home

Brand Identity • User Interface • Web & Print Design

Overview

PECO was set to launch a first-of-its-kind pilot program that leveraged a custom mobile app and smart home technology to help customers reduce energy consumption during peak demand periods.

To support the initiative, PECO requested a visual identity that aligned with its existing brand guidelines while establishing a distinct presence for the program across print and digital communications.

Deliverables

Logo & Brand Creation
Website Design
Supporting Materials
App UI

Logo & Branding

Final Logo

The final logo mark was designed to visually represent the intersection of smart home technology and connected devices, creating a recognizable symbol that reflects the program’s purpose.

Color Pallet

By leveraging one of PECO's primary colors, the visual identity maintains a clear connection to the existing brand, while the introduction of the lighter blue from their secondary palette helps distinguish the program as a standalone initiative.

Website Design

Final Website

The website features a clean, easy-to-navigate layout with dedicated sections explaining how the pilot program works, the benefits of using the app to save energy and money, and the enrollment process. The three primary navigation pages organize key information into clear, accessible categories, helping potential participants quickly find what they need.

Full Home Page

Supporting Materials & App UI

Quick Start Guide

The Quick Start Guide is a four-page document that helps participants set up their devices and access the Connect2Home app. Using the established brand identity, the guide features clear visuals and step-by-step instructions to create a simple onboarding experience.

Connect2Home App UI

The Connect2Home app incorporates PECO’s core brand elements to maintain a clear connection to the parent company. Its interface follows familiar smart home design layouts, allowing users to easily manage connected devices, organize them by room, and add new devices.